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New Personal Safety App bSafe Joins Angry Birds And Facebook As Most Downloaded Iphone Apps In Norway

bSafe Readies for U.S. and Rest-of-World on Heels of Blockbuster Scandinavian Launch.

Bergen, Norway, 8 November 2011 – After only few weeks on the market, the free personal safety app bSafe has rapidly become one of the most downloaded iPhone apps in Norway. For the past week, bSafe, Angry Birds and Facebook apps have vied for the No. 1 spot on iPhone. bSafe, which has relied almost exclusively on word-of-mouth marketing in its native Norway, has also gained significant traction on Android phones. Launching soon in the U.S. and the rest of the world, the app will also be available on BlackBerry devices.

Founder and CEO Silje Vallestad said, “I am extremely pleased to see so many people downloading bSafe and giving themselves much-needed peace-of-mind. I expect a very positive reception in the U.S. as well, where the need may be even greater for a free, easy-to-use personal safety tool.”

bSafe is a free app that allows users to select personal Guardians, the people who will be notified when help is needed. All user’s guardians are alerted with an emergency SOS message that includes the sender’s location, while a direct call is placed to one specified contact.

bSafe is the latest offering from Bipper AS, the privately owned Norway-based company founded by tech-Mom Vallestad in 2008. Bipper is dedicated to developing mobile safety solutions for the international market. The company’s internationally recognized, award-winning first product, Bipper, is designed to help parents monitor and control kids’ mobile use. Bipper was launched in partnership with leading European mobile operators.

About Bipper

Bipper is a young, innovative, award winning Norwegian based company developing mobile safety solutions for the international market. The company was founded by Silje Vallestad, a mother of three, who was motivated by "being safe while mobile".

Bipper is focused on providing solutions for both families and individuals. Our first product, MobileKids, is designed to help parents with concerns related to kids and mobile use. As an increasing number of children are getting phones at a younger age, issues such as sexting, bullying, contact with strangers, inappropriate content etc. have increased significantly. MobileKids put the parents back in the driver's seat when it comes to their children's mobile use.

Bipper bSafe is a personal safety alarm for those who want added security when walking alone. Especially young women have communicated a need for such a service and we have developed an application with features designed to provide both safety and security. bSafe allows you to create your own personal safety network of "Guardians" who easily can be notified in case of emergency or in situations where you feel unsafe.